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China Guangzhou Mianhong Electronic Technology Co., Ltd. Company Profile

Guangzhou Mianhong Electronic Technology Co., Ltd.

Mianhong began in 2003 with a DVD business, shifted to CRT TVs in 2008, and to LED TVs in 2011. Despite COVID-19, sales grew 50% yearly. In 2023, exports reached $30M. Now, it runs 3 lines with 100+ workers.

China Guangzhou Mianhong Electronic Technology Co., Ltd. company profile 0

 

Guangzhou Mianhong Electronic Technology Co., Ltd. was established in 2015 and is headquartered in Guangzhou, with a registered capital of 2 million RMB. Since its establishment, the company has been committed to R&D and innovation in the field of LED TVs, focusing on the design, production and sales of SMRAT TV products. With strong technical strength and excellent product quality, it has become one of the leading companies in the industry in some regions of the world.

Enterprise scale and performance: Mianhong team members have rich industry experience and deep technical background. It has maintained an annual growth rate of 50% in the past three years. The company has clear goals and is committed to achieving the sales target of 10 millions pieces of LED TV products in the future.

Development vision and strategic goals: Mianhong adheres to the corporate philosophy of “innovation-driven, quality first”, always adheres to the balance of technological innovation and product quality, and strives to continuously improve its core competitiveness through technological progress and lean production, and gradually realize its goal of becoming a global leading electronic technology company.

Honorary Qualifications: As a high-tech enterprise, Mianhong has won many honors such as domestic high-tech enterprises and Guangdong Province’s specialized and new small and medium-sized enterprises. These achievements are not only an affirmation of the company’s technological innovation capabilities, but also reflect the company’s leading position in the industry. In addition, Mianhong strictly follows international standards for production management and has passed ISO certification, ROHS certification, CE certification, IEC certification and many other international quality certifications, fully guaranteeing the high quality and environmental compliance of the products.

Technology R&D and Innovation: Mianhong has a professional R&D, production and sales team dedicated to continuous innovation and technological breakthroughs. The R&D team has accumulated rich experience in product design, process optimization and technology research and development to ensure that it occupies a favorable position in the fierce market competition.

Product Quality and Service: The company’s products have stable quality and reliable performance, and are highly praised by domestic and foreign customers. Mianhong strictly follows the ISO quality management system for production and management. All products undergo strict quality testing to ensure that each product meets international standards. In addition, Mianhong also provides customers with a full range of after-sales services to ensure customer experience and satisfaction.

In the future, Mianhong will continue to uphold the “customer-centric” service concept, continue to innovate and strive for
excellence, and provide higher quality and more competitive electronic products to global customers.

Our Service

ODM

OEM
1.ODM stands for "Original Design Manufacturer". It means we are not only responsible for manufacturing, but also for designing and developing TVs for customers. In this model, the design intellectual property belongs to us, but we can authorize the customer to use it.Customers use Mianhong's standards and specifications to produce their own brands.
2. Customers use others specifications to produce their own brands.
OEM stands for "Original Equipment Manufacturer". It means we manufacture TVs according to customers' requirements and design, and print customers' own brands on the products. In this model, the intellectual property of the products belongs to the customer. Customers have their own design team and Mianhong produces according to their blueprints.

 

 
 
 
 
History

China Guangzhou Mianhong Electronic Technology Co., Ltd. company profile 0

 

Company History and Vision of Mianhong
  Mianhong was founded in 2005 in the Xinhua Town of Guangzhou’s Huadu District, starting from a friend's warehouse and a guest room. This initial phase can be described as our “underground root stage,” where we focused on R&D and sales of domestic DVD products. By 2009, we opened our LCD TV venture in Phoenix Village, Guangzhou, operating under the name "Guangzhou Huadu Huadong Town Oupu Electronic Factory." As the DVD market began to decline, we recognized the need to adapt by exploring alternative products.

 

  In January 2015, we participated in a bidding process that required us to obtain general taxpayer qualifications. This led to our official name change to Guangzhou Mianhong Electronic Technology Co., Ltd., where "Mianhong" means continuous operation, symbolizing our commitment to growth. At this time, we had a registered capital of 500,000 yuan and focused on the domestic wholesale market for third-tier home appliances. We also invested in an automated production line and constructed a clean room for backlight production.

 

  By February 2017, we began collaborating with a foreign trade company in Xinjiang to penetrate the Central Asian market. This was a crucial period marked by the localization of LED panel production, allowing us to replace imports from Taiwan, Japan, and South Korea. We successfully applied for import and export rights and developed a Customs processing handbook, which enabled us to explore export markets.

Initially, our business was heavily reliant on a single customer in Central Asia. Although they provided financial support during our early stages, our limited scale made us vulnerable to higher procurement costs. To mitigate this, we focused on scaling our operations and expanding our customer base, ultimately entering the African market in 2019.

 

  During this period, we specialized in offering flexible services, significantly reducing delivery times from 30 days to just 10 days. Our approach involved aligning our product models and features closely with market demand. In 2020, we established a foreign trade team and expanded our customer channels, despite the challenges posed by professional exhibitions being canceled. We turned to platforms like Alibaba International Station to connect with new clients.

 

  By 2023, as international exhibitions resumed, our sales team was finally able to engage face-to-face with customers at the Canton Fair. This interaction opened new avenues for foreign trade growth, and we maintained a compound annual growth rate of over 30%. As of the end of 2023, our annual sales reached approximately $30 million.

 

  Looking ahead to 2024, we are set to participate in this important international exhibition for the second year. Our sales team continues to evolve, focusing on the perspectives of our principals, teams, and users to deepen relationships in the industry. Our long-term goal is to become a top-three player in our field, with medium-term ambitions of advancing from the third tier to the first tier, and short-term objectives of growing from $30 million to $300 million in sales.

 

  Ultimately, our enduring wish is to become a great enterprise that benefits humanity and gives back to society.

 

Our Team

With 20 years of growth and development, the big family of Mianhong has become more and more mature, and our business has spread all over the world

 

China Guangzhou Mianhong Electronic Technology Co., Ltd. company profile 0

Factory Tour

Mianhong understands that importing TVs can be a massive process due to systems, tariffs, sizes, local markets, etc. We have simplified the process for all potential customers so they can have a clear view of how the business goes.

 

Firstly:Confirm Your Needs Of TVs (2 - 7 days)

 

Choosing the suitable TVs is the key to success for your local market. Within 1 week, our professional salesman will review and discuss your local market information. Based on the needs and the market, the salesman will conduct an optimized TV solution.

 

 

Secondly:Sample Checking (1-7 days)

 

Once the specification is confirmed, our engineering team will assemble the sample TV. If all the materials are in stock, the sample will be produced within 1 day. Customers can check the quality, or Mianhong can ship the sample to the destination.

 

Thirdly:Mass Production (7-10 days)

 

If the sample TV meets the expected quality, Mianhong will order the rest of the materials. After the rest of the materials arrive, Mianhong will do the mass production quickly and do the QC testing strictly.

 

 

Fourthly:Shipping (Depends on Regions)

 

Mianhong will provide a shipping agent, or you can assign your agent. Our goal is to reduce the cost of shipping.

 

Finally:After-sale Service

 

By default, all Mianhong TV products have a 1-year guarantee. Contact us for any support to ensure that all TVs are working perfectly. For CKD/SKD customers, Mianhong will provide step-by-step videos to teach how to assemble the TVs correctly.

 

 

OEM/ODM

TV OEM SERVICES

 

As a TV source factory, Mianhong offers TV One-Stop ODM(Original Design Manufacturing), and OEM(Original Equipment Manufacturing) solutions.

ODM

OEM

1.ODM stands for "Original Design Manufacturer". It means we are not only responsible for manufacturing, but also for designing and developing TVs for customers. In this model, the design intellectual property belongs to us, but we can authorize the customer to use it.Customers use Mianhong's standards and specifications to produce their own brands.
2. Customers use others specifications to produce their own brands.

OEM stands for "Original Equipment Manufacturer". It means we manufacture TVs according to customers' requirements and design, and print customers' own brands on the products. In this model, the intellectual property of the products belongs to the customer. Customers have their own design team and Mianhong produces according to their blueprints.


In short, OEM means we manufacture TVs for customers, and ODM means we design and manufacture TVs for customers. As your reliable partner, we can provide both OEM and ODM services, depending entirely on your needs and preferences.

 

If you need OEM service, we will manufacture TVs according to your provided design and specifications. If you need ODM service, our design team can develop unique product solutions for you.

 

No matter you choose OEM or ODM model, we will do our utmost to provide you with high-quality products and services. If you have any other questions, please feel free to contact us. We look forward to establishing long-term partnerships with you!

 

LOGO on the TVs(Bezel/Frame)

 

Silk Printed Directly OR Metal Sticker

China Guangzhou Mianhong Electronic Technology Co., Ltd. company profile 0

 

 

LOGO on Startup Phase​

 

Make your TV unique in the world.
Image or Video are supported as startup/boot LOGO.

China Guangzhou Mianhong Electronic Technology Co., Ltd. company profile 1

 

 

Display Interface(UI) Program Customization

 

The System UI will show your own brand throughout the users interaction.

 

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Box Customization

 

Mianhong’s art designer will help design the best package to fit customers needs.

 

China Guangzhou Mianhong Electronic Technology Co., Ltd. company profile 3

 

 

Remote Control Customization

Pair with different types of remote control, regarding colors and models. Some remote controls and TVs support voice input.

 

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User Manual Customization

Various User Manual Designs

 

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Why OEM And Why Mianhong?


Mianhong is an expert in doing OEM services, and Mianhong is willing to grow together with customers. Building a TV is a relatively easy thing. Instead, understanding the rules of the local market is more complicated. Mianhong sales team will help potential customers discover the local market before making an OEM decision.

 

At Mianhong, we offer a comprehensive, customized OEM TV solution to effectively build your brand and delight customers. With end-to-end branding through logo placement, packaging, manuals, and more, our OEM service enables you to curate a unique TV experience aligned to your brand promise.

 

Our expertise in manufacturing, design, and software customization ensures we can provide tailored OEM TVs of the highest quality. And with flexible options to meet your exact specifications, we make the OEM process smooth and straightforward.

 

As your trusted partner, we are committed to elevating your brand through our OEM TVs. Our customer-focused approach means we will work closely with you every step of the way to bring your vision to life through our world-class production capabilities.

 

For customized OEM TV solutions from initial concept to final delivery, choose Mianhong. Contact us today to get started designing high-quality, branded TVs made exclusively for you.

 

Fast Sample Delivery


Mianhong has many spare parts in stock, such as different mainboards from different brands. If the sample order meets the in-stock requirement, the sample TV machine will be produced within 3 days and shipped within 7 days.

 

Flexible Price With Flexible Material List


For a trade business, price is one of the biggest factors in a deal. As a TV manufacturer, we cannot guarantee that our prices are absolutely competitive among many peers. Instead, we can provide the best flexible TV solutions to stand out in customized services.


For example, TV LCD screens are mainly divided into two categories: IPS and VA. In the market, people generally like IPS, which makes IPS more expensive than VA screens, but as TVs (not professional monitors), the difference between these two types of screens is not much. If a customer wants to reduce some costs, then using VA LCD panels is a good choice. Another example is about the back shell material of the TV. If the customer wants to pursue high-quality/high-end TVs, then our flexible solution can upgrade the plastic back shell of the TV to a metal back shell at the cost of only a little cost increase.


We also have many flexible production solutions that can be adjusted to meet different OEM order requirements. Our principle is: Flexible price with flexible material list.

 

 

R&D

Since its establishment in 2015, it is a service provider mainly engaged in R&D, production and sales of LCD and audio and audio equipment.


The company has a complete independent factory with strong QC 、 R&D and testing equipment. The founders and core members of the company have more than 10 years of industry experience. The company has not only established a solid relationship with upstream partners, but the annual growth rate of sales with downstream partners has exceeded 50%.

China Guangzhou Mianhong Electronic Technology Co., Ltd. company profile 0

 

China Guangzhou Mianhong Electronic Technology Co., Ltd. company profile 1

Quality Control

Each machine is completed,  then there are professionals to inspect the machin,ensure product quality.

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